Products and Apparel For People Who Work or Play at night!

Dark Streets, Bright Gear!

6:00 PM - 6:00 AM are the 'HIGH-RISK' hours for safety on the road; especially after daylight savings time ends. Increasing your visibility to drivers sharing the road can dramatically change the outcome of your early morning or evening run. Did you know that a driver traveling at 45 mph needs 195' of stopping distance to prevent an accident? If you are a commuter cycling to work on heavily congested roads with speeds of 50-55 mph drivers need approximately 300' of stopping distance; and that does not include reaction time. Imagine a driver talking on the phone or chatting with a passenger, add these distractions and you were hit before they even thought about hitting the brakes. To allow ample driver/reaction time you need to be visible at well over 300' to avoid being hit by passing vehicles.

Cyclists, runners and even walkers can easily increase their visibility thus avoiding the danger of being hit by a passing motorist. The challenge for the athletic apparel manufacturers is to be creative in their designs by offering the brightest colors with the highest visibility along with 360 degrees of reflective detailing to maximize your visibilty keeping you safe from potential danger. Each season brings brighter colors and more reflective detailng, newer styles and better quality to ensure you are comfortable and visible no matter what time of day your work-out begins or ends.

Your challenge is to be seen and stay safe! Manufacturers like Brooks offer several bright colors with reflective detailing for added safety. Saucony has added a re-chargeable light that provides even more visibility to some of their apparel. illumiNITE has a patented technology that bonds a reflective pattern to the fabric of their garments maximizing profile visibility. Sugoi offers one high-vis color with reflective details and quality that lasts forever.

According to the National Highway Traffic Safety Administration, when standard time begins in the fall, the average number of fatal pedestrian accidents climbs 400 percent. Don't be afraid of the dark, be seen in the dark.